(ended) Necessary Roughness – new series premiere on USA June 29 (prize pack giveaway w/ $100 Amex GC)

No matter who you are, no matter how much protective gear you wear, you’re gonna get the living crap kicked out of you.

There are 2 things I love in a new TV show.

1. A strong female lead.

2. Men in tight pants.

With the new show premiering on USA on Wednesday June 29th, I get both – and a great storyline.  Necessary Roughness is a brand new show from USA and I was lucky enough to watch the pilot already before it premieres.

About the show


Dr. Dani Santino (Callie Thorne) is a Long Island psychotherapist whose personal life unravels when she finds her husband cheating.  Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise. Underestimated at every turn, she succeeds beyond expectations and soon finds herself as the most sought-after therapist for high-profile clients.  Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people’s lives, she’s determined to strike a balance between both worlds.


The series stars Callie Thorne (“Rescue Me,” “Californication”), Marc Blucas (“Knight and Day,” “Buffy, The Vampire Slayer”), Mehcad Brooks (“True Blood,” “Desperate Housewives”) and Scott Cohen (“Law & Order: Trial By Jury,” “Gilmore Girls”).


Necessary Roughness Premieres on Wednesday, June 29th at 10/9c on USA Network and airs weekly after on Wednesdays at 10/9c.

I really enjoyed the pilot.  It kept my interest and I really loved the main characters.  She’s tough and sarcastic and really strong. I also liked most of the supporting characters as well.  I told my husband we needed to DVR the show because I think finally there is a show we will both enjoy watching together.  We don’t connect on very many shows, but I have a feeling we will with ‘Necessary Roughness’.

Below is an extended first look at the pilot:

I’m really looking forward to watching how the show unfolds!


One winner will receive a prize pack valued at $185 that includes: a custom nylon bag, a Necessary Roughness branded football, stress relief body products (or equivalent), a USA summer t-shirt, a USA 10-city summer guide and a $100 American Express Gift Card.

HOW TO ENTER (mandatory):

To enter, leave a comment and tell me what you think you will like about Necessary Roughness.  If you’ve seen it, tell me what you did like about it.


Must complete required entry in order to qualify for extra entries.

  • Subscribe by Email or RSS to What’s That Smell? – 1 EXTRA
  • Tweet the following or something similar (leave the link to each new Tweet each day) – 1 EXTRA PER DAY

Watch Necessary Roughness premiering Wed June 29 at 10/9c on USA & enter to win a prize pack incl. a $100 Amex GC http://bit.ly/l33pPm

or after the premiere

Watch Necessary Roughness every Wed at 10/9c on USA & enter to win a prize pack incl. a $100 Amex GC http://bit.ly/l33pPm

  • Follow me on Google Friend Connect (on the right sidebar of my site) – 1 EXTRA
  • Share this giveaway on your Facebook wall – 1 EXTRA PER DAY

You can have more chances to win the exact same prize pack by entering over at Being Alison!

Please leave a separate comment for EACH extra entry.  Provide links to Tweets, Facebook wall, etc. as required for the entry.

Giveaway is open to the USA and ends on July 8, 2011 at noon CST. Winner will be selected at random from all eligible entries and will be contacted by email. Winner will have 48 hrs to respond.  Please add kim@accidentalmommies.com to your trusted email filter.  If original winner does not claim their prize within 48 hrs, it is forfeit and a new winner will be selected promptly.

Note: The prize was provided by USA Network, but USA Network is not a sponsor, administrator, or involved in any other way with this giveaway. All opinions expressed in the post are my own and not those of USA Network.  I received an identical prize pack in exchange for facilitating this review.  Opinions expressed are my own.

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